The challenge in this project was to create from an existing web application platform in English language, a graphic design that will fit the original platform with little changes to minimize code change. Another thing was to create the graphic design adjustments to suit Israeli target audience flavor. The site is multilingual so this also influences the graphic design solutions.
" GuideStar Israel is the main information website on non-profit organizations in Israel. The website features official information regarding all NPOs in Israel out of the Registrar of NPOs databases, coupled with additional, richer and more "colorful" information which is provided by the NPOs themselves. This combination creates the most comprehensive and qualitative database of civil social organizations in Israel and provides Internet presence to all non-profit organizations operating in Israel – to the largest, most established ones as well as to thousands of smaller organizations which have, thus far, not been able to exploit this medium."
Another screen from the site:
The starting point:
The home page design of the GuideStar UK.
The original site: http://www.guidestar.org.uk/Default.aspx
GuidStar Inner page - search results
Zoom In Icons creation process:
Many small icons where done for the search results screen, and for the administration pages.Here are some of them, the client didn't use all of them, but showing all of these icons illustrates the process of creating the right icon to state the desired statement.
Icons development: the icon-"Read more information about the organization". The next image shows how it was developed. From abstract - ?! icon, to other concepts until selected concept.
So what makes binocular icon better then the ?! icon, or the book icon? what makes users prefer one concept over another?
The answer is simple: taste & common use. The taste of the client, and the web common use of icons concepts.
Which icon do you prefer?
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